Bloomberg reports that Wall Street analysts see Snapchat’s growth having an impact on Twitter—and not Facebook. “Snapchat’s reach-and-frequency targeting suits brand advertisers that traditionally buy a lot of TV ads,” James Lee, analyst at Credit …
Bloomberg reports that Wall Street analysts see Snapchat’s growth having an impact on Twitter—and not Facebook. “Snapchat’s reach-and-frequency targeting suits brand advertisers that traditionally buy a lot of TV ads,” James Lee, analyst at Credit …
Twitter Australia’s Head of Marketing, Marshall Maher Exits
Twitter has announced that Marshall Maher has decided to leave after having taken on the role of Twitter Australia’s Head of Marketing in January 2015. It is believed that Maher left the company a few weeks ago to go back to the United States, where he …
Twitter rolls out ‘quality filter’ to all users
After pushback against its hands-off policy on tweets, Twitter is now giving users more control over what they see in their timelines.
Twitter (TWTR) Redefines Brand Marketing Yet Again
The social media network announced that would roll out the Twitter #Stickers to make brand marketing easier for advertisers.
Bloomberg reports that Wall Street analysts see Snapchat’s growth having an impact on Twitter—and not Facebook. “Snapchat’s reach-and-frequency targeting suits brand advertisers that traditionally buy a lot of TV ads,” James Lee, analyst at Credit …
As enrollment declines, LA public schools borrow a tactic from the charters: marketing
“Haddon has been around since 1926, but we have to advertise how we’re different today and what we’re doing,” Ramos said, adding that he recently created a Twitter account to promote the school. “We have to be just like the commercials for Coca-Cola …
Twitter (TWTR) Redefines Brand Marketing Yet Again
The social media network announced that would roll out the Twitter #Stickers to make brand marketing easier for advertisers.
Twitter Canada hires Jennifer Hollett to lead company’s news and government partnerships
Also starting Monday at Twitter Canada is Laura Pearce as the country’s first head of consumer marketing. She comes from Blue Ant Media, where she was vice-president of brand strategy.
Twitter study shows feed experience makes video ads more memorable
The nature of Twitter’s personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.
Twitter (TWTR) Redefines Brand Marketing Yet Again
The social media network announced that would roll out the Twitter #Stickers to make brand marketing easier for advertisers.
Twitter study shows feed experience makes video ads more memorable
The nature of Twitter’s personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.
Athletes Use Twitter Platform To Powerfully, Pithily Profess
“Twitter’s activation of the Rio 2016 Olympic Games will bring fans around the world together to see what’s happening with the teams before, during and after the top athletes compete for glory,” Twitter Chief Marketing Officer Leslie Berland said in a …
Twitter study shows feed experience makes video ads more …
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Twitter study shows feed experience makes video ads more memorable
The nature of Twitter’s personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.
The Ups and Downs of Twitter’s Promoted Stickers
Twitter photo stickers went live in midsummer and this month Twitter followed up with news of “promoted stickers,” lightly-branded overlays that users can slap onto their tweeted photos.
http://rock.ly/-sqke
Twitter Canada hires Jennifer Hollett to lead company’s news and …
Cameron Gordon/TwitterJennifer Hollett, the new head of News and Government for Twitter Canada, at the company’s Toronto office on her first day on the job.
4 Ways Videos Can Propel Your Social Media Marketing Performance
Be it driving traffic to your blogs or getting noticed, via Twitter Ads— videos do form an integral part of your marketing campaign. Apparently, the infectious concept of Facebook Ads and online streaming also pan down to the best use of videos— even …
Wikipedia co-founder Jimmy Wales’ Twitter account hijacked
But according to Mashable, in addition to the fake messages-cum-marketing, Wales’ Twitter bio had been changed to read “hacked by OurMine.
Previous: Wikipedia co-founder Jimmy Wales’ Twitter account hijacked
Wikipedia co-founder Jimmy Wales has joined the celebrity list nobody wants to be on, the list of hijacked Twitter accounts. On Saturday, his verified account …
‘A picture is worth a thousand words’ – Sony Entertainment’s digital marketing lead on why the studio is turning …
Whale acknowledges that because Sony is in the movie making business most of the marketing material it produces is viewed as “entertainment rather than advertising,” but concedes that Twitter is not something the studio will be hedging its bets on.
Wikipedia co-founder Jimmy Wales’ Twitter account hijacked
But according to Mashable, in addition to the fake messages-cum-marketing, Wales’ Twitter bio had been changed to read “hacked by OurMine.
Twitter opens Moments to influencers and brands
Twitter has been actively expanding the features it offers users and marketers alike. Recent moves include: An upgrade to its Ads Manager measurement tools to give marketers more control over the metrics reported back to them, and an expansion of its …
Why Twitter Direct Messages Outperform Marketing Emails
Why, then, do marketers keep spamming away? They continue making those cold calls, sending junk mailers, and – most of all – hammering inboxes with inauthentic emails.
http://rock.ly/dq54p
Previous: Wikipedia co-founder Jimmy Wales’ Twitter account hijacked
Wikipedia co-founder Jimmy Wales has joined the celebrity list nobody wants to be on, the list of hijacked Twitter accounts. On Saturday, his verified account …
‘A picture is worth a thousand words’ – Sony Entertainment’s digital marketing lead on why the studio is turning …
Wahle acknowledges that because Sony is in the movie making business most of the marketing material it produces is viewed as “entertainment rather than advertising,” but concedes that Twitter is not something the studio will be hedging its bets on.
Twitter Canada hires Jennifer Hollett to lead company’s news and …
Cameron Gordon/TwitterJennifer Hollett, the new head of News and Government for Twitter Canada, at the company’s Toronto office on her first day on the job.
Twitter’s Emoji stickers are changing the way we use language
Breaking news! Large soft drink company finds way of marketing within conversations, using sponsored Emoji stickers on Twitter. Emoji’s are on-trend right now and it could be seen as a shrewd move by Pepsi to sponsor Emoji stickers. Emojis are a bit …
Twitter’s Emoji stickers are changing the way we use language
Breaking news! Large soft drink company finds way of marketing within conversations, using sponsored Emoji stickers on Twitter. Emoji’s are on-trend right now and it could be seen as a shrewd move by Pepsi to sponsor Emoji stickers. Emojis are a bit …
Twitter adds a button for people to direct message businesses from their sites
For years Twitter and Facebook have been trying to one-up each other *the* place online for people to publicly contact businesses.
Tweet better through Twitter Analytics
KATHMANDU, Aug 24: You might be a casual Twitter user, trying to drop your two cents on trending issues and political debates, or you might have strictly created a Twitter account as a tool for social media marketing to promote your business. Both ways …
http://rock.ly/uh6a5
Twitter adds a button for people to direct message businesses from their sites
For years Twitter and Facebook have been trying to one-up each other *the* place online for people to publicly contact businesses.
Everything You Need to Know – About Content Marketing: Measurement
The Drum has launched episode four of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to …
Are Women in Japan Wary of Social Engagement?
Married women in Japan may seem antisocial—or at least anti-social-media—based on June 2016 research from Tokyo-based marketing services provider Do House. More than eight in 10 say they never use Instagram, seven in 10 say the same of Twitter, …
http://rock.ly/0p7gc
Tweet better through Twitter Analytics
KATHMANDU, Aug 24: You might be a casual Twitter user, trying to drop your two cents on trending issues and political debates, or you might have strictly created a Twitter account as a tool for social media marketing to promote your business. Both ways …
The Ups and Downs of Twitter’s Promoted Stickers
Twitter photo stickers went live in midsummer and this month Twitter followed up with news of “promoted stickers,” lightly-branded overlays that users can slap onto their tweeted photos.
Champions League 2016-17 group stage draw – live!
But let’s not get bogged down in history, because following the progress of Leicester, in particular, is going to be interesting no matter what tut-tutting marketing men from Manchester United, Liverpool or indeed AC Milan may say. And no one can deny …
Eliminating Headaches: How to Decrease Marketing Frustrations
With all the numerous marketing options, time constraints, and limited budgets, it is fully understandable how businesses are struggling to execute effective marketing campaigns. Marketing is essential … for businesses. Follow her on Twitter …
Twitter releases direct message button for websites
Twitter has released a new button for websites that allows consumers to direct message a business or individual, according to TechCrunch.
Giles-Parscale’s digital marketing bill to Trump campaign hits $12.5M
Since January 2016, the campaign spent only $3,132 on Twitter ads, records show. In a recent interview, Giles-Parscale President Brad Parscale told the San Antonio Business Journal that its digital marketing process lends itself to political campaigns …
Jim Sterling Slams Hello Games Over ‘No Man’s Sky’ Marketing
I knew a lot of people who were upset over that game’s marketing and who believed the final product wasn’t very good, whether or not it was critically acclaimed.
Simone Biles, Aly Raisman find an ally in Twitter user who brilliantly shut down a body shamer
McDuffy, a marketing and economics double major, said she uses Twitter often to speak out on social issues. She said while her social-minded tweets usually concern the #BlackLiveMatter movement, she’s touched on body image before, always with the …
Twitter adds Direct Message button to embeds bouquet
Twitter hasn’t always made life easy for website users, but it’s latest move is looking to smooth user-to-website owner interaction.
What Bernie Sanders Knew About Marketing to Millennials
Even when they are in front of a television, they are also on the Internet, and surfing social sites like Facebook, Twitter and Instagram. Reaching this audience is all about two-way communication and engagement. It requires a specialized skill set …
Positioning For Your Personal Market Fit: Why Career Seekers Should Think Like Technology Marketers
Example: when social media first got the attention of marketing professionals (a little more than just a decade ago), many believed that they should start blogging, the most prevalent social-media publishing tool at the time, well before easier tools …
Twitter releases direct message button for websites
Twitter has released a new button for websites that allows consumers to direct message a business or individual, according to TechCrunch.
From Beyonce to Frank Ocean, Breaking Down the Mechanics, and Politics, Behind Streaming Exclusives
As Twitter buzzed with will-he-or-won’t-he speculation about the imminent release of Frank Ocean’s oft-delayed sophomore album, Blond — an Apple Music exclusive, paired with pop-up shops in four cities, that officially dropped that Saturday — the …
Ann Coulter Trashes Trump on Twitter
The man might have the moral and intellectual sensibilities of a spoiled twelve-year-old boy, but he has a solid grasp of marketing and product placement. He seems to have realized that the biggest political hurdle he faced was not defeating the …
Tweeting Tar Heels: UNC departments use social media
Nicole Edwards, marketing manager for UNC Housing, said she delegates social media tasks to her interns, taking them through a formal process that teaches them what is appropriate to post.
http://rock.ly/ahybz
WhatsApp Ready To Give Marketers Your Data; Promises ‘No Spam’
“We will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing,” WhatsApp’s …
