Social media shows no mercy for a flowery tweet from an Indian state’s tourism account.
The Rapidly Increasing Influence of B2B Marketers
In addition to having 20+ years of experience in marketing B2B firms, Molloy (@MargaretMolloy) has also become a leading influencer of CMOs on twitter (see here for the full list of influencers). What follows are her insights regarding the changing …
BuzzFeed Profile Calls Out Twitter for Protecting Hate Speech
The issue is coming to a head because of recent high-profile incidents and because of the enormous reach of Twitter’s social network, which has been increasingly used by large enterprises as a marketing channel. In the U.S. today, 66 percent of all …
BuzzFeed Profile Calls Out Twitter for Protecting Hate Speech
The issue is coming to a head because of recent high-profile incidents and because of the enormous reach of Twitter’s social network, which has been increasingly used by large enterprises as a marketing channel. In the U.S. today, 66 percent of all …
The Rapidly Increasing Influence of B2B Marketers
In addition to having 20+ years of experience in marketing B2B firms, Molloy (@MargaretMolloy) has also become a leading influencer of CMOs on twitter (see here for the full list of influencers). What follows are her insights regarding the changing …
How ‘Sausage Party’ Used a Digital Marketing Blitz to Draw Crowds
In order to get members of the so-called Millennial generation to show up in force, Sony Pictures deployed the largest digital marketing campaign in the studio’s history, leaning on social media platforms such as Snapchat, YouTube and Twitter to drive …
Twitter has a new kind of ad: Stickers
Selling stickers is a way for Twitter to try and attract more brand-marketing dollars, an advertising cohort that has always been Twitter’s bread and butter, but might not be spending like it has in the past. Twitter reported disappointing earnings …
Twitter opening up a potentially rich marketing channel
Twitter is preparing give more users the ability to post content using its Moments feature, potentially opening up an exciting new marketing channel to businesses. Moments are a curated collection of tweets on a particular topic, which typically …
‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo
The social network announced today that brands can now create and promote their own stickers on Twitter, starting with sugar-water and snack conglomerate PepsiCo.
Will Twitter’s Live Video Content Become the New TV?
Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. Twitter hopes to be the video marketing platform, picking up the viewership TV is losing. But there are questions still to answer: Is Twitter …
‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo
The social network announced today that brands can now create and promote their own stickers on Twitter, starting with sugar-water and snack conglomerate PepsiCo.
[WATCH] Marketing Land Live #24: Twitter’s abuse problem, Facebook News Feed changes & more
It’s an issue that has cropped up many times in the past despite regular promises from Twitter to take action and make it better.
Twitter marketing boss shoots to build up brand’s following
Leslie Berland, Twitter’s global chief marketing officer, is reminiscing about following the NBA on Twitter last season. She wasn’t glued to expert commentators during games but instead watching out for what Ayesha Curry might say next. The wife of US …
How to Use Twitter to Improve Customer Service
In a recent CXweek event, Twitter Sr. Product Marketing Manager Jeff Lesser gave an interesting talk about how to use Twitter to improve customer service. “At Twitter we like to think that we have the best platform for doing customer service,” Lesser …
Twitter Close to Streaming Deal with Apple TV?
Twitter and Apple are reportedly in talks to integrate Twitter’s app into Apple TV in order to share livestreamed NFL games, which Twitter has recently signed an exclusive deal for, with Apple TV owners. According to the New York Times, the deal could …
How to Use Twitter to Improve Customer Service
In a recent CXweek event, Twitter Sr. Product Marketing Manager Jeff Lesser gave an interesting talk about how to use Twitter to improve customer service. “At Twitter we like to think that we have the best platform for doing customer service,” Lesser …
Twitter opening up a potentially rich marketing channel
Twitter is preparing give more users the ability to post content using its Moments feature, potentially opening up an exciting new marketing channel to businesses. Moments are a curated collection of tweets on a particular topic, which typically …
Twitter lanza nueva herramienta para empresas: stickers promovidos
Twitter quiere que las empresas interactúen de forma creativa con sus clientes, por ello, lanzó una nueva herramienta: stickers promovidos. Con stickers promovidos las marcas contarán con una forma creativa para compartir fotos y conectarlas con el …
Twitter rolls out Promoted Stickers
Twitter is offering marketers a new way to advertise to its users by launching Promoted Stickers. With the new ad format, marketers can include advertising in stickers that are incorporated in images shared on Twitter. Advertisers can buy branded …
He’s not erratic or crazy: Trump used lifestyle marketing to win the Republican nomination and outsmart the media
On Friday Donald Trump was again in full professional wrestling heel mode. Using Twitter, he mocked the news media by saying, “I love watching these poor, pathetic people (pundits) on television working so hard and so seriously to try and figure me out.
He’s not erratic or crazy: Trump used lifestyle marketing to win the Republican nomination and outsmart the media
On Friday Donald Trump was again in full professional wrestling heel mode. Using Twitter, he mocked the news media by saying, “I love watching these poor, pathetic people (pundits) on television working so hard and so seriously to try and figure me out.
Report: AR/VR Devices Have Seen 548% Increase in Twitter Mentions Since January 2015
The report showed that there has been a 548 percent increase in Twitter mentions about augmented reality and virtual reality since January 2015.
Twitter’s local head of marketing departs
Twitter Australia’s head of marketing has left the business after less than two years in the role. Marshall Maher took on the role in January 2015 and is understood to have left the role a few weeks ago to return to the US.
http://rock.ly/fequ0
He’s not erratic or crazy: Trump used lifestyle marketing to win the …
This was all by design: Trump is acting intentionally, with premeditation and according to a plan.
Social 101: 6 Tips for Successful Twitter Marketing
Indeed, Twitter is an effective social media tool for marketers to connect and engage with their target market. Publications such as BBC News World, Fox News, and New York Times have maintained a steady presence on Twitter. Popular brands like Chanel, …
Why Marketers Should Use Twitter (Infographic)
It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off.
Twitter rolls out Promoted Stickers
Promoted Stickers are limited to eight per day in any given market, according to Marketing Land. Advertisers reportedly don’t have the ability to target them to specific audiences within those markets.
Pinterest joins the video ad battle
Pinterest is launching video ads on its platform as it looks to compete with rival digital platforms such as Facebook, Twitter and YouTube for brands’ growing video ad budgets. Its first video format, which it is testing in beta mode, will allow brands …
Twitter rolls out Promoted Stickers
Twitter is offering marketers a new way to advertise to its users by launching Promoted Stickers. With the new ad format, marketers can include advertising in stickers that are incorporated in images shared on Twitter. Advertisers can buy branded …
5 Brands Winning Marketing Gold During #Rio2016
It would be inappropriate to talk about all the social buzz surrounding #Rio2016 without talking about Twitter! After all, it seems to be people’s go-to social network for sharing off-the-cuff feedback.
Pinterest launches video advertisements with its own spin
Pinterest may be late to the video advertising party, but it stands to reap great benefits, according to business and marketing experts. The online bookmarking platform launched … While Pinterest’s foray into video ads comes more than a year after …
eMarketer drops Twitter user growth forecast from 8% to 2%
Just when things were looking up for Twitter, it all comes crashing back down. Weak user growth and poor ad revenue figures have plagued the social platform since Jack Dorsey came back as CEO to turn around the company.
Cher called Kate Hudson’s athletic brand after she identified its biggest problem on Twitter
In a recent interview, Shawn Gold, Corporate Marketing Officer of TechStyle (formerly Just Fab Inc.) told Business Insider that he reached out to the superstar’s agent, and then Cher herself called him back.
eMarketer drops Twitter user growth forecast from 8% to 2 …
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Cher called Fabletics after her Twitter post – Business Insider
Last month, Cher tweeted to more than 3 million followers about Kate Hudson’s athletic wear brand, Fabletics. She didn’t enjoy shopping on the site, and many …
5 Brands Winning Marketing Gold During #Rio2016
The easy route for Twitter would be to create an educational infographic about how people are using Twitter – a very brand-specific piece of content about why the social network is so great.
Twitter CMO shoots for social glory
Leslie Berland, Twitter’s global chief marketing officer, is reminiscing about following the NBA on Twitter last season. She wasn’t glued to expert commentators during games but instead watching out for what Ayesha Curry might say next. The wife of US …
http://rock.ly/f3qu9
Twitter Australia’s Head of Marketing, Marshall Maher Exits
Twitter has announced that Marshall Maher has decided to leave after having taken on the role of Twitter Australia’s Head of Marketing in January 2015. It is believed that Maher left the company a few weeks ago to go back to the United States, where he …
eMarketer drops Twitter user growth forecast from 8% to 2 …
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Twitter CMO shoots for social glory
Leslie Berland, Twitter’s global chief marketing officer, is reminiscing about following the NBA on Twitter last season. She wasn’t glued to expert commentators during games but instead watching out for what Ayesha Curry might say next. The wife of US …
Twitter Australia’s Head of Marketing, Marshall Maher Exits
Twitter has announced that Marshall Maher has decided to leave after having taken on the role of Twitter Australia’s Head of Marketing in January 2015. It is believed that Maher left the company a few weeks ago to go back to the United States, where he …
eMarketer drops Twitter user growth forecast from 8% to 2%
Just when things were looking up for Twitter, it all comes crashing back down. Weak user growth and poor ad revenue figures have plagued the social platform since Jack Dorsey came back as CEO to turn around the company.
4 ways for Twitter to stay relevant
When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms …
http://rock.ly/rpias
As user growth stalls, Twitter aims to raise its profile with advertisers
But Twitter Inc. went nearly a decade without a chief marketing officer, before hiring Leslie Berland away from American Express Co.
As user growth stalls, Twitter aims to raise its profile with advertisers
But Twitter Inc. went nearly a decade without a chief marketing officer, before hiring Leslie Berland away from American Express Co.
4 ways for Twitter to stay relevant
When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms …
‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo
The social network announced today that brands can now create and promote their own stickers on Twitter, starting with sugar-water and snack conglomerate PepsiCo.
4 ways for Twitter to stay relevant
When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms …
Twitter rolls out ‘quality filter’ to all users
After pushback against its hands-off policy on tweets, Twitter is now giving users more control over what they see in their timelines.
Twitter rolls out ‘quality filter’ to all users
After pushback against its hands-off policy on tweets, Twitter is now giving users more control over what they see in their timelines.
