This means different things for product development, marketing, and customer service. Wikipedia has specific principles for authors that … to update their thinking for a digital age. Sign up for the Shift newsletter and follow Mark on Twitter at …
Snapchat now has more daily users than Twitter: Why small businesses need to “give it a crack”
Glade-Wright says because Snapchat is so new, it’s hard to gauge how successful the platform is as a marketing tool. While Twitter and Facebook provide users with detailed analytics, finding out how many people you’ve reached is more difficult on Snapchat.
Google, Facebook, Twitter face ‘flurry of legal claims’ in Ireland
Paul Tweed told the Guardian his firm Johnsons had seen a “steady, if not dramatic, increase in claims against Facebook, Google and Twitter” as well as other social networks. He said there were several new claims a week on issues including privacy …
The Kingdom of Crying Kim Kardashian
It is, of course, a marketing tactic, and a sly one: For a long time, social internet advertising has been about putting your brand everywhere, on Instagram with a filter, on Twitter with a hashtag. But those efforts, while necessary, simply join the …
Snapchat edges past Twitter in daily users
Whatever problems Twitter has faced in recent years, it remained well within the social media “big three” rounded out by Facebook, Instagram and LinkedIn.
Twitter pivots away from commerce ads
What does this mean for marketers? For one, it means reexamining how any version of “buy” buttons or shoppable ads are performing on social media overall.
The Kingdom of Crying Kim Kardashian
It is, of course, a marketing tactic, and a sly one: For a long time, social internet advertising has been about putting your brand everywhere, on Instagram with a filter, on Twitter with a hashtag. But those efforts, while necessary, simply join the …
Twitter’s changes will change the way you tweet
Twitter’s changes will change the way you tweet. May 25, 2016. Main profile. By: Alex Clarke. Digital Content Manager. B2B Marketing. (link is external) · (link is external). Twitter’s changes will change the way you tweet image. As we reported a …
Twitter releases new automation tools for pre-roll video ads
Twitter announced in a blog post Thursday the release of new automation tools for pre-roll video ads that support Video Ad Serving Templates (VAST) through select Twitter API partners. The move allows marketers to serve pre-roll ads of any length in …
Tronc off
The company figures they can get young media types to eschew PR and marketing and hop on the Tronc train to cash town. They figure they can still pay small wages for good work and that a new generation will see Tronc as a place to make a career and not …
Security or marketing: Allo and the price of listening in
Chris Soghoian, a security researcher of some renown who works at the ACLU, noted on Twitter, “The FBI stopped asking for backdoors a while back.
How AOL Used Snapchat as a Recruitment Tool for Millennial Women
“Diversity and talent is how we’re going to compete in the future, so it was important for us that we focused in on women,” said Monica Cepak, senior marketing manager at AOL. “While the overall campaign also activated on Twitter and Instagram, because …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
And Twitter’s move to change how it counts the 140-character limit was also on our agenda. Special guest Brad Geddes joined Marketing Land’s Ginny Marvin, Greg Sterling and myself for the show, which ran about 58 minutes. You can watch the replay here, …
Trump’s Racist Judicial Attack Deliberately Obscures the Larger Story: For-Profit Schools
The marketing schemes for Trump’s real-estate seminars at times sound ripped straight from the recruitment playbooks of the scandal-plagued for-profit school industry, which has preyed on single moms, people of color, veterans, and those who’ve been …
Marketing Türkiye’nin araştırması: Twitter’ı ve internet sitesini en iyi kullanan haber sitesi Diken
Dijital Araştırmalar Derneği girişimi Diplomacy.Live ve Marketing Türkiye dergisinin kapsamlı araştırması sonucunda hazırlanan ‘Medya Dijital Varlık Reytingi’ne göre Diken, internet sitesini ve Twitter’ı en iyi ve en doğru kullanan haber sitesi. Diken …
Marketing Türkiye’nin araştırması: Twitter’ı ve internet sitesini en iyi kullanan haber sitesi Diken
Dijital Araştırmalar Derneği girişimi Diplomacy.Live ve Marketing Türkiye dergisinin kapsamlı araştırması sonucunda hazırlanan ‘Medya Dijital Varlık Reytingi’ne göre Diken, internet sitesini ve Twitter’ı en iyi ve en doğru kullanan haber sitesi. Diken …
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Donald Trump joined Twitter after seven-minute pitch by Peter Costanzo
Costanzo crossed paths with Trump in 2009 while working for the publishing company putting out the businessman’s book, ‘Think Like a Champion.
Survey: Trump gets big impact from small ad buys
The narrow lead for Clinton was repeated through a variety of marketing platforms Fluent asked about: Facebook ads, billboards, Twitter ads and so forth, though far fewer users reported seeing ads for either candidate on Twitter and other on-line …
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Twitter’s throwing the doors to its pre-roll video ad biz wide open
After opening up its pre-roll video ad marketplace in October 2015, Twitter will now make it easier for advertisers to buy these ads, which play before videos posted by top publishers like BuzzFeed, Complex Media, The Young Turks and Tastemade …
Have Twitter Bots Infiltrated the 2016 Election?
Many of these accounts, Ruffini noted, had previously tweeted “17 Marketing Tips for B2B Websites.” They were bots—automated accounts that exist only to extend the social reach of whoever hires them.
How our app got 50000 downloads in a month without any marketing budget
We stay pretty active on online platforms including Vine, Instagram, Tumblr, Facebook and Twitter. Different kinds of audience stay active on different kinds of platforms.
Donald Trump joined Twitter after seven-minute pitch by Peter Costanzo
Costanzo crossed paths with Trump in 2009 while working for the publishing company putting out the businessman’s book, ‘Think Like a Champion.
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
And Twitter’s move to change how it counts the 140-character limit was also on our agenda. Special guest Brad Geddes joined Marketing Land’s Ginny Marvin, Greg Sterling and myself for the show, which ran about 58 minutes. You can watch the replay here, …
7 Digital Marketing Trends To Be Aware of in 2016
… video needs to be an integral part of your marketing campaign. Many brands have already been experimenting with live video streaming using apps like Meerkat and Periscope, which allows you to stream videos from your mobile to your Twitter community.
7 Digital Marketing Trends To Be Aware of in 2016
… video needs to be an integral part of your marketing campaign. Many brands have already been experimenting with live video streaming using apps like Meerkat and Periscope, which allows you to stream videos from your mobile to your Twitter community.
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
Survey: Trump gets big impact from small ad buys
The narrow lead for Clinton was repeated through a variety of marketing platforms Fluent asked about: Facebook ads, billboards, Twitter ads and so forth, though far fewer users reported seeing ads for either candidate on Twitter and other on-line …
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
On Thursday night, the NBA will post 360-degree videos to its Twitter account through a sponsorship deal with Samsung struck through Twitter’s Amplify video ad program. The videos will be shot before and after Game 1 of the NBA Finals using a Samsung …
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
What Twitter’s character count expansion means for marketers
Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant …
Michelle Quinn: CEOs, find your Twitter voice
In some cases, tech leaders just stay off social media altogether, said Sharon Barclay, who runs a public relations and marketing firm and advises tech companies on social media strategy. (Meg Whitman, CEO of Hewlett Packard Enterprise, where have you …
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Anti-muzak campaigner enjoys the sound of silence inside M&S
She believes marketing experts think it boosts sales. “It will be interesting to see the figures,” she says. And, while her daughter said she usually did not notice background music, “if it is too loud I might leave the store.
Marketplace Roundup
Marketing and Sponsorship · Nike Seeks To Stop Runner From Wearing New Balance · U.S. Open Prepping New Marketing Slogans · CNO To Title Sponsor Indianapolis Marathon · Ortiz, Gronk In New Dunkin’ Donuts Video · WGC Mexico’s New Sponsor Deal Valued At …
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As social media platforms get better at monetising, what should marketers expect?
Monetising is a top priority for the world’s leading social platforms like Twitter and Periscope, and recent figures suggest they’re getting better at it.
Picking up the Slack: CMO Bill Macaitis on why word-of-mouth is central to the unicorn’s success
It is a communication and collaboration tool which facilitates meetings, provides access to shared documents, and breaks down silos between apps by integrating Twitter, Trello and others, so users need not leave Slack all day. And selling that comes …
Humboldt Redwood Employs Unique ‘Spokesperson’
The company wanted a creative execution more interesting than a family having dinner on their deck, says Jessica Hewitt, director of marketing for Humboldt Redwood. … “We’re also actively promoting the new spots on Facebook, Twitter, and Instagram.”.
The Ghana premier football Twitter league
The first half of the Ghana premier league ended a couple of days ago with Wa all Stars sitting on top of the league table with 28 points and leading the top three(3) clubs with only 2 points.
Big Changes Coming to Twitter’s Character Limit
Replies are now broadcast automatically instead of only to those who follow both you and the person to whom you are replying. Once again, we’ve reached another point where we as marketers can show that we know how to use Twitter responsibly. The spirit …
4 Ways Richard Branson Does Social Media Better Than You
With more than seven million Twitter followers, nine million followers on LinkedIn and nearly three million Facebook likes, Branson joins Mark Cuban and Elon Musk as one of the most prominent executives on social media.
SAU to hold email marketing course June 16 in Texarkana
Southern Arkansas University’s Small Business Technology and Development Center will hold a 90-minute “Get Results with Email Marketing” course from 6:30 p.m. to 8 p.m. June 16 inside Texarkana College’s Business, Computer and Technology Building.
Assurant Names Emmet Burns Senior Vice President, Brand and Marketing
NEW YORK–(BUSINESS WIRE)–Assurant, Inc. (NYSE:AIZ), a global provider of risk management solutions, today named Emmet Burns to the newly created role of senior vice president, brand and marketing, effective immediately. As the organization moves to …
Twitter is testing carousel ads in promoted tweets
Borrowing from Facebook and Instagram, Twitter is now testing a new ad unit, Promoted Tweet Carousel. The ads allow marketers to curate multiple tweets into a single swipeable ad to lend a more storytelling feel to ads that isn’t possible with a single …
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Snapchat edges past Twitter in daily users
Whatever problems Twitter has faced in recent years, it remained well within the social media “big three” rounded out by Facebook, Instagram and LinkedIn.
Marketing B2B: Facebook, Linked e Twitter influenzano le decisioni di acquisto
Questo dato contesta ufficialmente la diffusa convinzione che Twitter e LinkedIn siano i canali social più efficaci nel marketing BtoB. La ricerca – condotta su un campione di 1.000 decisori aziendali – ha indagato le abitudini e le preferenze in …
7 Social Media Marketing Predictions For The Rest Of 2016
Back in February, Twitter TWTR +1.32% launched a new update that sorts its previously time-based post listings into an order dictated by perceived relevance.
