Twitter Troubles

That said, putting all your marketing eggs in the Twitter basket was never a wise idea. It may be prudent to diversify your approach by adding Instagram and Pinterest into your marketing mix, more so if you target millennials who are rarely (if ever …

Twitter names first ever marketing boss

Leslie Berland, formerly head of marketing at American Express , has been given the role, which will instantly become one of the most high profile in the marketing world. And it puts to bed the long-held Twitter belief that its own users provided …

Twitter introduces First View, a premium route for brands to reach audiences

Brands already use Twitter marketing features like promoted Tweets, which help brands reach wider audiences–even those that aren’t explicitly following the brand–enabling extended visibility.

Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016

Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often.

FAQ: All About How Twitter’s “New Improved” Timeline Works

The Twitterverse just might let out a collective sigh of relief when the new experience rolls out. Here’s what we know so far based on Twitter’s own blog post and Marketing Land’s briefing with Twitter VP of revenue product, Ameet Ranadive, about the …

Kanye West: Bill Cosby is ‘innocent’ and other new Twitter rants

Maybe Kanye West needs to stay away from Twitter because he once again ignited outrage Tuesday afternoon, this time for tweets that proclaimed Bill Cosby innocent, apologized to NBA legend Michael Jordan for an earlier diss and ranted about Kylie …

What Twitter’s New Timeline Means For Brands And Advertisers

And that, in turn, should get more brands taking Twitter more seriously when considering both creative investment and advertising investment.

Twitter ‘bloodbath’ will end soon

Even worse, it seems Twitter has lost the trust and respect of the market. Meaning, it could post a reacceleration in revenue growth when it reports earnings but because the market does not trust management’s ability to execute on product or marketing …

Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016

Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often.

Twitter’s new ‘First View’ video ads will be impossible to miss

Next time you open Twitter, don’t be surprised to find a video ad at the top of your feed. The social media company is marketing the new slot to brands as the best opportunity for reaching the whole of Twitter’s user base. And you can bet it’ll cost …