Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now ». Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online.
Can Twitter be saved by ‘word of mouth’ advertising?
For television, ten-year-old Twitter has been a gift. Users have been only too kind in helping to create the sense of an “event” for big TV moments.
Twitter user growth rebounds, but its worries are far from over
Twitter hasn’t really faltered on revenue before, so the trip up now – especially as users grew – is troubling. Company execs indicated brands could return to spending over the summer, pointing to European marketers holding off on Twitter campaigns …
6 ‘Tone-Deaf’ Ads That Got Companies in Trouble and Damaged Their Brands
While edgy and provocative advertising can be a good marketing hook at times, Melanie Spring, chief inspiration officer at Sisarina, a branding firm based in D.C.
ECB tells counties to stop Twitter broadcasts to avoid Sky Sports clash
An email from Rob Calder, the ECB’s head of marketing, was sent to county chief executives this week outlining the rules agreed with Sky, which will show its first county action of the summer next week when it screens live coverage of the match between …
What I learned fundraising on Facebook & Twitter: We need donate buttons!
I’ve been tracking how much I’ve raised via my posts on Facebook versus Twitter. It’s not perfect tracking, but I can generally tell from the time of day or looking at who liked a post if a donation was Facebook-related.
How Automation Is Making Influencer Marketing Easier
It’s understandable: With an increasingly huge amount of influencers out there, it’s challenging and time-consuming for brands to find just the right ones for their campaigns–not to mention audiences are expecting more from influencer marketing. Simple …
Apple Marketing Chief Phil Schiller: ‘One Need Never Pluralize Apple Product Names’
Apple Marketing Chief Phil Schiller: ‘One Need Never Pluralize Apple Product Names’. Friday April 29, 2016 10:46 am PDT by Juli Clover.
Tax Breaks for Twitter Bring Benefits and Criticism
“In the background, Uber and Twitter.” Joseph Nagle, 29, the director of marketing for an electric-vehicle charging station company, EverCharge, recently moved into a newly built loft studio in the Tenderloin with his girlfriend.
Twitter ad spend drops (but user growth returns)
Twitter has released a mixed earnings report for the first quarter of 2016, as the social network struggles to com[pete with larger rival Facebook.
Is @ProfJeffJarvis Twitter’s best parody or its least repentant troll? Possibly a bit of both.
Bradbury – who IRL is the chief marketing officer of the e-fraud company Trustev – follows Twitter’s parody policy to the letter.
And Now, I Unfollow Thee
Noah Masterson, a web marketing manager in Austin, Tex., is like the Marie Kondo of Twitter. He keeps it tidy. “I just unfollowed about 20 people to get down to an even 400,” he said.
The 10 Most Influential Digital Marketers on Twitter
To find out, Onalytica used its Influencer Marketing Software to analyze more than 1.5 million tweets posted by 114,000 users between December 15, 2015 and February 29, 2016 that included the terms “digital Marketing” or “digitalmarketing.”.
10 Elements of a Successful Data-Driven Marketing Strategy
Did you know that “90 percent of Twitter users who see a TV show-related tweet are likely to immediately watch the show, search for more information, or share tweet-based content about that show?
As venture capital dries up, tech start-ups discover frugality
Subleasing is on the rise – even larger tech companies such as Twitter and Dropbox are renting parts of their offices to start-ups – and a growing number of deals on ambitious office spaces have been put on hold.
How To Use Twitter For Customer Service
I recently attended the Social Media Marketing World conference and was surprised to find that social media customer service had its own track, which included six excellent sessions, some led by social marketing luminaries such as Jay Baer and Dan …
NFLPA president rips Roger Goodell for Laremy Tunsil draft comments
If you somehow missed the Tunsil story on Thursday: His Twitter account was hacked just minutes before the draft was set to begin in Chicago.
(Photo: Twitter user SITume)
Correspondingly, the band seems to have switched its standard marketing stance from “aloof” to “threatening and mysterious,” because Radiohead is the musical equivalent of an abusive-but-debonair villain on a standard daytime soap.
Apple insists you’re saying its product names all wrong
I’ve discovered this thanks to a Twitter conversation involving Apple’s executive vice president of worldwide marketing, Phil Schiller. Andreessen Horowitz partner Benedict Evans had suggested, some might think pedantically, that he’d been discussing …
Apple’s Phil Schiller on Twitter: Two iPhone devices, not two iPhones
Well Apple’s head of marketing Phil Schiller went on Twitter to remind everyone of the sacred rule that was being broken by pluralising their product names.
The 200 billion dollar chatbot disruption
After the sale, the business can continue to engage with its customers through marketing campaigns aimed directly at the customer’s needs (and there goes Twitter’s market cap). At this point, the interactions between businesses and consumers will have …
Expert Tips to Rock Engagement on Twitter
“As a Twitter Marketing Strategist, I spend time every day sharing and engaging with my community on Twitter. It’s my top social site for connecting with people – entrepreneurs, small business owners, big brands, and everything in between.
FDA’s prime directive: Keep e-cigarettes from kids | Editorial
State Sen. Joseph Vitale (D-Middlesex), chairman of the Health Committee, put it best: “This isn’t a marketing strategy aimed at your 60-year-old brother-in-law trying to kick a two-pack habit.
After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
Live video and virtual reality are two areas in which YouTube has lagged while Twitter and Facebook proactively pitch them to marketers. “I think you’ll see YouTube work to close that gap, but they have a while to go,” contends Noah Mallin, MEC North …
end of Twitter’s best parody account
Bradbury – who is the chief marketing officer of the e-fraud company Trustev – follows Twitter’s parody policy to the letter.
Twitter Looks to Video to Increase Advertising Sales
Coldwell Banker Real Estate LLC bought Twitter’s promoted video ads last year, but users didn’t “engage” (view, share or comment) with the ads enough to justify the cost of the marketing effort, said Sean Blakenship, Coldwell’s chief marketing officer …
Twitter Looks to Video to Increase Advertising Sales
Coldwell Banker Real Estate LLC bought Twitter’s promoted video ads last year, but users didn’t “engage” (view, share or comment) with the ads enough to justify the cost of the marketing effort, said Sean Blakenship, Coldwell’s chief marketing officer …
Twitter Looks to Video to Increase Advertising Sales
Coldwell Banker Real Estate LLC bought Twitter’s promoted video ads last year, but users didn’t “engage” (view, share or comment) with the ads enough to justify the cost of the marketing effort, said Sean Blakenship, Coldwell’s chief marketing officer …
SALES & MARKETING Maybe Twitter Needs To Get Used To Being Small
“I don’t think at this point Twitter is ever going to reach the size of Facebook and I don’t know if that necessarily matters,” says Debra Aho Williamson, an analyst at research firm eMarketer.
Twitter’s Brain Drain Is The Overall Tech Industry’s Gain
At Manage, Ng wants to expand the DSP’s capabilities to help marketers take better advantage of the advertising APIs offered by social platforms, including Twitter, Pinterest and, eventually, Snapchat. These platforms are “very different beasts” and …
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CIA tweets US military raid that killed Osama bin Laden — five years later
Navy SEALS may have killed Osama bin Laden in a raid five years ago Sunday, but anyone following the CIA on Twitter might think it all just happened.
Hoping to redefine “trade publication,” Digiday launches Glossy, a vertical to cover disruption in fashion
Eight years ago, Nick Friese founded Digiday Media to cover digital disruption of the media and marketing industries. But media isn’t the only industry that’s been shaken up by technology, and Digiday is now expanding into other areas that are facing …
6 things I’ve learned working with social influencers
If you’re thinking about using social influencers to grow your audience, then read on. As the Director of Marketing for London-based social media startup 6Tribes, I’ve been tasked with quickly growing our user base and have had great success over the …
Europe’s mobile attribution and analytics firm Adjust adds four new offices in two months
Adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner. More than 14,000 apps have implemented Adjust’s solutions to improve their performance.
The Small Business Guide to Online Marketing #DreamSmallBiz
MailChimp is a more aggressive email marketing platform that plays well with other critters in the online marketing jungle.
Why colleges’ brands look so similar
Survey finds marketing officials pleased with outcomes of branding projects · Some Unpretentious Bragging · Debate Over Western Sydney’s New Name and Logo · Differentiation Is Hard.
The 10 Don’ts of Twitter for B2B Marketing
April 26, 2016: Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for.
[VIDEO] Marketing Land Live #11: Facebook is printing money, Twitter stock struggling & more
It was a big week for earnings, with Facebook, Twitter, Apple, Amazon and others all reporting – and it was a week that had some clear winners and losers.
Old Navy Is Proud of This Family Photo Despite the Weekend Backlash From Racist Trolls
In cases like this, the net effect of the Twitter hate is pretty positive, too, though. First of all, it … Also, of course, each “controversy” like this allows the brand in question to explicitly confirm its commitment to diversity, rather than just …
James Beard Foundation hands out its awards tonight
Winter is over and it’s about time. At long last, the it city has the chef award to go with its itness. Tonight, the James Beard Foundation handed out its coveted, ballyhooed and sometime overblown awards in what is often called the “Oscars of the food …
Captain America: Civil War Viral Campaign Asks ‘Where’s Hulk?’
Since Christine Everhart didn’t show up in that movie, it’s certainly possible that she won’t have a presence in Marvel’s Civil War, but we’ll find out for sure in just a few short days.
I unfollow thee: The dynamics of severing social media ties and its effects
Noah Masterson, a web marketing manager in Austin, Texas, is like the Marie Kondo of Twitter. He keeps it tidy. “I just unfollowed about 20 people to get down to an even 400,” he said.
Do Businesses Still Need a Google+ Account?
“Our marketing team always found other networks, like Twitter, to be much better for real-time interaction. At BuySellRam, we’re in the business of solving other business’s secure technology disposal problems, so we’re far more likely to pick up a new …
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How former BCCI chief N Srinivasan’s parody account is turning into a Twitter marketer
If we could create curiosity among the public for our fitness centres by adopting a rather unconventional marketing technique, this would be it,” says Basu, who had met accidentally bumped into the administrator of Srini Mama at one of the training …
How do the parties’ social media campaigns compare? A digital marketing expert analyses the data
He harnessed the power of Twitter for his 2008 campaign and then significantly out-spent the competition in 2012 with a $47m campaign.
Is unfollowing the new trend on Facebook, Twitter?
Noah Masterson, a web marketing manager in Austin, Texas, is like the Marie Kondo of Twitter. He keeps it tidy. “I just unfollowed about 20 people to get down to an even 400,” he said.
HBO’s Silicon Valley is hilarious—but the tech bubble it depicts is terrifying
In his recent book Disrupted, former Newsweek editor Dan Lyons explains how he left the world of journalism to work at a startup called HubSpot, which sells marketing software. He explained—which the company has refuted, to some degree—that the goal …
Learn from top social media marketing experts at SocialPro this June in Seattle
Wondering if Twitter advertising can identify and acquire customers? Geoff Colon from Microsoft, Sahil Jain from AdStage and Nate Wright from Twitter reveal the tactics they use to maximize (and measure) results from Promoted Tweets for top-, middle …
Video Marketing via Social Media: 3 Major Platform Changes
Social video marketing (social media + video + marketing) is now bigger than ever as shown by the recent updates by Facebook, Twitter, and Instagram. The three social media giants are right back at it by hustling in a bunch of new updates to imply that …
Right Brain / Left Brain: Which Will Define The Future Of Marketing?
Monte Wilson, Adobe’s former Vice President & Head of Digital Media Global Strategy and Business Development, knows a little bit about marketing technology (martech). My recent … Follow John’s startup Twitter feed here: @johngreathouse. You can also …
