Innumerable studies have highlighted that customers – especially of the much-maligned cohort between the ages of 18 and 34 that marketers like to lump together as an undifferentiated, annoying blob – prefer brands to be aligned with some sort of …
Onsharp digital marketing director shares social media tips
“We have 16 full-time employees, 12 of which are on our social employee team, and about 60 percent of our social reach on Twitter comes from our social employee team.” Jensen defines a “social employee” as anyone who uses social media to build trust, …
Old Navy Names New President Amid CMO Departure
Roughly seven months after losing its president to Ralph Lauren, Old Navy has a new leader in place—but has also lost its chief marketing officer. The Gap Inc.-owned brand promoted Sonia Syngal, formerly executive VP of global supply chain and product …
The Top 10 Instagram Influencers
The Instagram Platform for Online Marketing. When it comes to social media, Instagram is one of those Holy Grails that are so alluring to individuals, businesses and professional online marketers alike. Next to Facebook FB -0.11%, Twitter TWTR +4.83 …
Facebook partners with Ticketmaster to sell on platform
Twitter is losing its influence for mass-market merchants, but it could still have a role to play among sporting and events marketers, especially for location-based promotions. Recently, NFL and NBA teams have used Twitter to sell game tickets and …
Eight Ways To Boost Your Brand Or Business With Twitter
Perhaps you’ve already been using Twitter TWTR +4.83% for your own marketing campaigns but have not really seen much difference in your profits.
How I use my marketing technology stack (SEO edition)
Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech Conference recently.
Planting a Root at Harvard
About a month ago, the two started joking on Twitter about the rapper’s software-coding skills, and the failure of any of Roots fans in Boston to offer Black Thought a job at some hot tech startup.
Inside the rising star of live-streaming video marketing
From the rapid prominence of Facebook Live, to the NFL turning to Twitter to give online viewers access to live football, live streaming video is one of new darlings marketing. Video overall has become a major part of the social media user experience.
How ‘Game of Thrones’ Became the Most Viral Show on Television
In November, HBO’s marketing team lobbed a viral bomb to stir up the conversation about the character. The show’s official Twitter account tweeted an image of a bloodied Jon Snow accompanied by text that read, “APRIL. #GoTSeason6 #GameOfThrones.
The CIA Is Investing in Firms That Mine Your Tweets and Instagram Photos
Those four firms, which provide unique tools to mine data from platforms such as Twitter, presented at a February “CEO Summit” in San Jose sponsored by the fund, along with other In-Q-Tel portfolio companies.
360i to Give Free Marketing Counsel to Nonprofits
The idea started when Ms. Hofstetter’s daughter Abby ran a bake sale to raise money for the Masbia Soup Kitchen Network as part of her Bat Mitzvah celebration.
Longtime NBA executive among flurry of new Devils hires
She spent the last 25 years leading team marketing and business operations at the NBA, and will work with team partners to help generate new revenue.
6 Niche Marketing Ideas from Some of the Most Competitive Industries
Both Twitter and Facebook now allow video posts and both have become popular with marketers. Videos auto play without sound, making it important to keep the videos short and eye-catching.
Local marketers win ADDY awards
GREEN BAY – Several marketing firms in the area brought home 2016 ADDY Awards presented by the Fox Valley Ad Club and American Advertising Federation.
Inside the rising star of live-streaming video marketing
From the rapid prominence of Facebook Live, to the NFL turning to Twitter to give online viewers access to live football, live streaming video is one of new darlings marketing. Video overall has become a major part of the social media user experience.
Jets-Buffalo Bills first NFL game to be streamed on Twitter
Just last week, the NFL announced that the 10 “Thursday Night Football” games to be played during 2016 would stream on Twitter in addition to their broadcast distribution on either CBS or NBC and the NFL Network.
Ghost in the Shell film starring ScarJo faces whitewashing backlash on Twitter
Word of mouth is essential to a major release these days. Studios release images, clips, teasers, and posters well in advance of a film’s release date in a bid to build hype around a potential blockbuster on social media.
Report: News organizations don’t get much out of Twitter
If you’re a news organization, you’ve probably noticed that Twitter isn’t doing much in terms of bringing you lots of traffic.
UC Davis spends $175000 to sanitize its online image after ugly pepper spray episode
Gatorade, for example, has a “mission control” room to monitor online feeds from Twitter and Facebook, Kalb said.
3-step content marketing formula that always works for startup growth
You can distribute your content on Facebook, WhatsApp, Twitter, Pinterest, LinkedIn, Medium, Quora, Reddit, Blogger’s network, and discussion forums (find some in your niche).
NFL-Twitter Deal Gives Social Commerce Its Make-Or-Break Moment
… broadcast partners happy, the NFL couldn’t very well sign over exclusive advertising rights to Twitter during streamed TNF games, but it did throw the social media platform a bone: about 30 percent of all ad slots will be left to Twitter’s …
CNBC unveils new advertising industry series: Marketing.Media.Money
Social media will also play a big role with planned Facebook Live chats and Twitter exchanges to broaden the conversation. Speaking at the show’s London launch, Conroy said: ‘Marketing.Media.Money looks at an industry that’s undergoing unprecedented …
KFC Australia tried to make a dick joke. It backfired.
It was one of the quickest marketing campaigns in Australian history and in that regard, it got the job done. @KFCAustralia I want a bucket of hot and spicy and by God I want it now!
An Introduction to Digital Marketing for Millennials (Not ‘To Millennials’)
You’ve probably had it up to here with marketing-to-millennial information. The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in the history of the human race.
We analyzed a year’s worth of content so you don’t have to
For most marketing teams, inbound is no longer a foreign term – three out four marketers around the world now prioritize an inbound approach.
KFC tried to make a d*ck joke on Twitter but were forced to apologise
But, apparently, it was an obvious connection for the people behind KFC Australia’s marketing campaigns. Underneath this ‘cheeky’ little Twitter caption: ‘Warning #NSFW. Something hot and spicy is coming soon…’ they showed a couple getting touchy …
Twitter followers, £300k and BEGGING will get you the new Ford GT
‘The purchase process for the Ford GT is as unique as our all-new supercar,’ said Henry Ford III, global marketing manager at Ford Performance.
Social Media News Roundup: Video Suggestions On Instagram
Lisa Coghlan rounds up the latest in social media platform updates and news, including Instagram’s new ‘Videos You Might Like’ feature, using Twitter during breaking news, and the changing levels of engagment on Facebook.
What is agile marketing and should you be sprinting to it?
The digital marketing agency behind Nabisco’s Oreo cookie, 360i, reportedly designed, captioned, approved and posted to Twitter and Facebook within minutes an image of an Oreo cookie illuminated with what looked like a lantern or flashlight beam.
Study: Hillary Clinton, not Donald Trump, gets the most negative media coverage
To figure out which news outlets to include in its analysis, Crimson Hexagon used software that measures the number of retweets and mentions on Twitter from publications and their most prolific reporters. They figured out which sites … “Once you have …
Visibly Upset Paul Rudd Calls Out Fans Who Picked #TeamIronMan On Twitter With HIGHlarious Personalized Video …
Captain America: Civil War is coming out next month, and Disney and Marvel are going ALL OUT with a viral marketing campaign that is epically dividing the fandom!
Increase online sales with personalization
This is how optimized experiences convert. Dave Delaney is a Nashville-based social media and digital marketing consultant, author and keynote speaker.
The Rise of WhatsApp in Brazil Is About More than Just Messaging
Because messaging apps have surpassed social networks in popularity, companies have to reevaluate how they approach digital marketing. WhatsApp is the dominant player in Brazil, but firms should be thinking about similar apps used in other markets, …
Data Driven: The uses of big data go beyond micro-targeted marketing
To see if his studies were even feasible, Giraude-Carrier and his researchers, including some from the psychology department, scoured Twitter for two to three weeks to find tweets in English from across the country that had any form of suicidal …
Farewell, Cardale: 20 must-follow college football Twitter accounts
So it’s understandable if you feel overwhelmed by the millions of possible folks to follow, the options to message (privately or publicly) and the amount of vitriol available (disclaimer: that’s most of Twitter). Good news, though: We’ve put together a …
The Rise of WhatsApp in Brazil Is About More than Just Messaging
Because messaging apps have surpassed social networks in popularity, companies have to reevaluate how they approach digital marketing. WhatsApp is the dominant player in Brazil, but firms should be thinking about similar apps used in other markets, …
How to Convert Social Media Fans Into Customers
Social media platforms are the new marketing frontier. There are more than … getting customers. You can have a promo code just for Twitter or Facebook so you know exactly where the majority of your social media customers are spending their time online.
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Revenue at Plainridge Park Casino flat in March
While the aggressive free-play strategy has clearly produced short-term gains, some marketing specialists say it is unlikely to prove sustainable, the Globe reported earlier this month.
Farewell, Cardale: 20 must-follow college football Twitter accounts
So it’s understandable if you feel overwhelmed by the millions of possible folks to follow, the options to message (privately or publicly) and the amount of vitriol available (disclaimer: that’s most of Twitter). Good news, though: We’ve put together a …
Government to launch ‘Twitter Seva’ for startups on April 21
NEW DELHI: As part of its steps to support budding entrepreneurs, the government on April 21 will launch a new service, Twitter Seva, to address various queries of startups in a timebound manner. “On April 21, we will be launching a ‘Twitter Seva’.
DankStop’s Ads Are Banned On Social Media, But Its Audience Is Still Growing Like Crazy
As entrepreneurs whose business is barred from mainstream advertising (no TV or radio ads, no FaceBook or Google GOOGL +0.56% ad words) they have become experts in grass roots and guerilla social media marketing to sell their wares. The pair has turned …
KFC Australia Says Sorry For Sexually suggestive Twitter Commercial
Perhaps, the fast food giant apparently tried to say with some mischief with the”Not Safe for Work” hashtag. Immediately, twitter started trolling the marketing campaign, cited Sunshine Coast Daily. “KFC, if you are experiencing ‘hot and spicy …
America is waking up to cricket’s marketing potential
While the NFL recently announced a deal to broadcast games on Twitter, the IPL blazed a trail in digital content distribution in 2010, when games were streamed live worldwide on YouTube.
What the latest Facebook Reactions data means for social marketers
Combining qualitative feedback provided by comments and quantitative data shown by Reactions, marketers can now learn even more about their followers.
Science Has Some Awesome News for Coffee Drinkers
Fitbit and the Apple Watch are examples, he says, of devices with savvy health and fitness marketing but still-untested claims: “Is it useful for health?
Does Snapchat Marketing Measure up against Other Social Media?
For resource-strapped marketing departments, that’s a headache that calls into question the value of building campaigns for Snapchat.
Mastering social media marketing for your practice
Use social media platforms to create and share high-quality content about your particular area of expertise. For example, if you specialize in dry eye, write regular blogs on the symptoms and various treatments and share those posts on Facebook and …
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MSU students, alumni take to the streets
Thousands of people were expected to volunteer at hundreds of sites around the world on Saturday, including Hong Kong, London, Los Angeles, Las Vegas, Denver and Chicago, said Maria Giggy, membership and marketing director for the MSU Alumni …
America is waking up to cricket’s marketing potential
While the NFL recently announced a deal to broadcast games on Twitter, the IPL blazed a trail in digital content distribution in 2010, when games were streamed live worldwide on YouTube.
