The Twitter API can give you powerful insight into whether your Twitter-based marketing efforts are working. It can also yield a slew of other information useful for marketers, such as the language, location and profile information of Twitter users.
As Criticism Of ‘Electronics Ban’ Mounts, Airlines Hone Their Twitter Marketing Skills
Perhaps the most notable aspect of the electronics ban by the US is how few countries have followed America’s lead. To date, the UK government is the only other one to have brought in similar restrictions, although its list of targeted countries and …
Hacked by Russia? Comedy Central Teases New Show In Late-Night Stunt
One savvy viewer caught the moment and posted it to YouTube (watch below) and was one of several watchers who took to Twitter to question if the Comedy Central show had just been hacked by Russia. Moments later, however, the network revealed the bit to …
Mansfield: Power of influencer marketing
Hence the rise of influencer marketing, whereby brands partner with social media superstars to produce, distribute and promote sponsored content to consumers who follow these influencers and trust them.
The new MLB team hashtags, ranked from best (A’s) to worst (Diamondbacks)
“They meant it in a very positive way,” said Alison Miller, Cubs marketing vice president. “So a guy hits a ground ball and he runs it out, he’s about to beat out the throw and make it to first.
How Direct Marketing Can Improve Your Business
With the growth of the Internet, businesses have additional opportunities to market their products on a smaller marketing budget.
The Twitter API can give you powerful insight into whether your Twitter-based marketing efforts are working. It can also yield a slew of other information useful for marketers, such as the language, location and profile information of Twitter users.
Twitter finally stops counting usernames toward conversation replies
Twitter is rolling out a change to conversations that is long overdue – @usernames not counting toward the 140-character Tweet limit.
7 Important Hacks For Effective Social Media Marketing
IFTTT helps you create a series of conditional tasks to speed up your social media marketing. For example, you can create an IFTTT recipe so that when you share a post on Instagram, it will automatically share it to Twitter as well, or when you update …
Twitter Advertiser Index: Oppo, Flipkart, YouTube, Renault, Amazon
Presenting Twitter’s weekly advertiser index dated 29th March 2017, that lists the brands which have generated most engagement with users on the micro-blogging site Twitter: 1. @OppoMobileIndia. Twitter Advertiser Index: Oppo, Flipkart, YouTube …
7 Important Hacks For Effective Social Media Marketing – Forbes
92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic.
Who is Masterchef’s Alison O’Reilly? Irish contestant who’s taken Twitter by storm – here’s what we know
MASTERCHEF has only just returned to our screens, but Alison O’Reilly is already being labelled the one to watch. Here’s what we know about the Irish lass and keen cook… Alison O’Reilly is a marketing consultant from Dublin. BBC. 2. Alison O’Reilly is …
Varun Dhawan is taking a break from Twitter, announces it on Instagram. See pic
And we saw how rigorously they promoted their film on Twitter, by sharing pictures, videos and teasers. Now, we do wonder how Varun will manage to stay away from Twitter, especially when marketing on social media has become a major part of movie …
Twitter Advertiser Index: Oppo, Flipkart, YouTube, Renault, Amazon
Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.
Twitter firestorm offers valuable lessons on marketing and social media
23, our Twitter stream was revealing, in real time, something new. It was a crisis of faith among our followers. They were “screaming” because my family-owned business, outspoken advocates for global travel, was advertising its service on alt-right media.
Twitter considering $20 monthly subscription service, aimed at brands
Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists.
Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube
Amazon paid $50 million to win the exclusive rights to live stream 10 NFL Thursday Night Football games this season, according to Ad Age.
The world record for retweets could be broken over some free chicken nuggets
In the history of Twitter, the most retweeted tweet ever remains Ellen’s selfie from the Oscars, at 3.3 million retweets, and that was with the star power of twelve of America’s biggest TV and film stars, the hype of the Oscars, and the marketing power …
Twitter’s motto: If at first you screwed developers over, try, try again, eh?
The turmoil-prone, cash-burning, executive-churning social media biz on Thursday said it will unify its API platform, combining its enterprise and consumer-grade APIs under a tiered pricing model, and will offer new data and marketing services …
8 Eye-Catching Digital Marketing Stats From This Week
For instance, David Rose,who has tested the app’s new tools as director of performance marketing at Pocket Gems, said he has seen a 1 percent swipe-up rate.
Twitter officially opens direct messages to chatbots
… break in bot-to-human interactions. But since November, Twitter’s automated DM features had primarily only been available to brands with approved access or that used marketing software from approved companies like Spredfast, Sprinklr or Sprout Social.
How to Predict the Future Success of Possible Marketing Channels
“Even with so many new tools like Facebook, Twitter and beyond, few businesses are actually doing anything markedly different than they used to,” says Jay Baer of Convince and Convert.
Twitter officially opens direct messages to chatbots
… break in bot-to-human interactions. But since November, Twitter’s automated DM features had primarily only been available to brands with approved access or that used marketing software from approved companies like Spredfast, Sprinklr or Sprout Social.
‘Twitter is like word of mouth on speed’
If you offer great content, share your knowledge, are entertaining and assist others, people will naturally want to share your tips etc and do your marketing for you. Remember, Twitter is like word of mouth on speed. Instead of someone telling 10 …
Professor keeps students laughing on Twitter
Emory Serviss, HCOB marketing program champion and adjunct marketing professor, has made a splash on Twitter with the Auburn community.
http://rock.ly/3579r
‘Twitter is like word of mouth on speed’
If you offer great content, share your knowledge, are entertaining and assist others, people will naturally want to share your tips etc and do your marketing for you. Remember, Twitter is like word of mouth on speed. Instead of someone telling 10 …
Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube
Amazon paid $50 million to win the exclusive rights to live stream 10 NFL Thursday Night Football games this season, according to Ad Age.
Twitter now lets brands make their own ‘custom hearts’ for Periscope …
Those little hearts you tap to signal to a live video’s creator that you’re enjoying the content might look a little different on Twitter in the future.
The Seven Types of People Who Tweet at Trump – Bloomberg
I love Twitter,” Donald Trump once tweeted. That love is manifest in more than 34,000 tweets since he took up the mantle @realDonaldTrump and over 350 in …
Twitter Personality Rob Perez Leaving Fox Sports Digital for Cycle
In 2015, Cycle’s then-parent company, the marketing agency Laundry Service, was acquired by Wasserman, a sports and entertainment agency led by Casey Wasserman that represents numerous athletes and broadcasters and provides marketing services …
‘Twitter is like word of mouth on speed’
If you offer great content, share your knowledge, are entertaining and assist others, people will naturally want to share your tips etc and do your marketing for you. Remember, Twitter is like word of mouth on speed. Instead of someone telling 10 …
How to Leverage Social Intent Data for Email Marketing
To leverage Twitter intent data, we use our own platform to monitor real-time social media activities on any lead in our Marketo database.
Twitter adds 3rd-party measurement for viewability & audience verification
Moat and Integral Ad Science will measure viewability for video ads and allow advertisers to compare attention metrics on Twitter to other channels. Twitter says Moat’s initial survey found that 99 percent of video ad impressions measured were viewable.
Twitter allows businesses to request, share location in Direct Messages
Even as Twitter has become less attractive as a platform for advertising and other marketing efforts, it’s remained the social media stalwart for customer service interactions.
Twitter expands third-party relationships to ease viewability concerns
Twitter Brand safety and viewability have both been very much at the forefront of the thinking for advertisers over the last few months – with issues surrounding …
Twitter firestorm offers valuable lessons on marketing and social media
23, our Twitter stream was revealing, in real time, something new. It was a crisis of faith among our followers. They were “screaming” because my family-owned business, outspoken advocates for global travel, was advertising its service on alt-right media.
The Seven Types of People Who Tweet at Trump – Bloomberg
I love Twitter,” Donald Trump once tweeted. That love is manifest in more than 34,000 tweets since he took up the mantle @realDonaldTrump and over 350 in …
Why Pepsi’s Kendall Jenner Ad Bombed in the Age of Twitter
… to put advertisers like Pepsi on notice that we’re watching carefully: that these “Moments” are ours, and they can’t have them.
United and Pepsi Affairs Force Brands to Respect Social Media
When Jason Marker, the new chief executive of the company that owns Carl’s Jr. and Hardee’s, met with several of his marketing executives this week, one of his first requests was for screens to be installed in the company’s headquarters to display real …
Wendy’s Offered This Guy Free Nuggets For a Year, With a Catch
April 6: On The Office, Michael Scott once quoted hockey legend Wayne Gretzky, who once said, “You miss 100 percent of the shots you don’t take.
Could Twitter Lite Attract More Subscribers?
In early April 2017, Twitter (TWTR) launched Twitter Lite, a stripped-down version of its mobile app. The data-optimized app is aimed at users in emerging markets (EEM) such as India where Internet access can be spotty, affecting access to Twitter …
The evolution of boxing in the age of social media – ESPN.com
As Twitter and Facebook evolve to include platforms for live streaming, promoters and television networks alike are trying to maximize on the long-term potential …
http://rock.ly/huvpc
Twitter beefs up third-party ad measurement for reach, viewability
For audience reach and viewability metrics, Twitter advertisers can now turn to Moat, Integral Ad Science, Nielsen and comScore.
Push and Pull: Inbound Vs Outbound Marketing
Inbound Marketing is driven by content that functions as a “pull “, drawing prospective customers who are interested in posted content to read, learn and perhaps take action.
#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week
… a free version of its professional-focused collaboration tool, Workplace; Twitter launched a data-light version of its platform to court a new slew of users; and LinkedIn unveiled changes to its revamped desktop design.
Stop Asking Brands To Give You Free Stuff For Retweets
These days, there’s a jovial marketing team of millennials behind your favorite brand on Twitter, just waiting for an opportunity to slide into your DMs and give you freebies.
Twitter’s Make or Break Moment Has Arrived?
TweetDeck is an extremely popular software that lets users enjoy the Twitter experience on multiple timelines and manage their tweets more efficiently.
Tech Q&A: Marketing on social media, buying a smart TV, shopping without Craigslist and more
A: Twitter and Facebook are a good start, but they’re pretty much the bare minimum these days. Online marketing has become a complex environment where clever merchants must use keywords, RSS feeds and cross-platform management to get their …
Meet the entrepreneur from Jaipur who Selling his product in 60+ Countries
Currently, we are focused on Twitter marketing and hashtag tracking, as we have developed an analytics platform to analyze keywords and hashtags.
Twitter expands third-party relationships to ease viewability concerns
Twitter Brand safety and viewability have both been very much at the forefront of the thinking for advertisers over the last few months – with issues surrounding ad placement and inflated metrics dominating the dialogue in the world of digital advertising.
