There are a variety of mobile advertising platforms available, from social (like Facebook Ads or Twitter Ads), to ad networks (like Applovin or Chartboost for games) to high-end marketing platforms (like RocketFuel or Adobe). There are also specialized …
Twitter tools change the game for TV broadcasters
We are graduating to a slightly more evolved market and are seeing the approach change from a marketing based one to a more content oriented one,” says Viral Jani, head – TV partnerships, Twitter India. But the crucial question that clients are asking …
Raleigh promotes timely social outreach from city hall
As social media platforms such as Facebook and Twitter grow in popularity, more residents and visitors are using them to engage with the city government.
Apple Versus FBI: What’s the Right Side of the Slippery Slope?
From a marketing viewpoint, Tim Cook has little choice but to defend two of the most important benefits of the iPhone – security and privacy.
CNBC-TV18 and Twitter join hands for Union Budget 2016
Vice President (Marketing) of CNBC-TV18 Priyanka Tiku said, “We at CNBC-TV18 are always setting higher and higher benchmarks for the rest of the news broadcast category.
Cause Marketing 101: How A Massachusetts Coffee Company Educates Consumers To Help Save The Birds
The company’s marketing director chatted with the birders about the merits of the label and sent them each home with a small sample bag of their coffee, which is also certified as organic and Fair Trade.
Booting Up: Canvas has plenty to ‘like’
Get ready for full-page Facebook ads, with the world’s largest social network rolling out a new marketing platform that lets advertisers create scrollable, interactive commercials within a user’s newsfeed.
Raleigh promotes timely social outreach from city hall
As social media platforms such as Facebook and Twitter grow in popularity, more residents and visitors are using them to engage with the city government.
Are we moving from contextual marketing to contextual discounting?
I’m sure, you remember the Super Bowl power outage that happened in February 2013 and how swiftly brands took to Twitter to market themselves creatively. If content is king, then contextual content is God. The next day, media that generally focussed on …
Movie stars, social media, and a shifting balance of power
Writer-director James Gunn, meanwhile, has from day one been actively involved in the film’s fanbase, regularly holding Q&A sessions on his Twitter account in particular, before a frame of footage had even been shot. Going back to Baywatch and xXx 3 …
